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Keywords: Service failures
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Journal Articles
Journal:
Internet Research
Internet Research 1–21.
Published: 23 July 2026
...Yizhi Liu; Ying Luo; Yu Liu; Meixing Li Purpose Virtual influencers have increasingly become a critical force in shaping consumer behavior. Accordingly, an in-depth examination of consumers’ response mechanisms following service failures by virtual influencers has emerged as an important research...
Includes: Supplementary data
Journal Articles
Journal:
Internet Research
Internet Research (2011) 21 (2): 124–137.
Published: 28 January 2011
...Chiao‐Chen Chang; Yang‐Chieh Chin Purpose The purpose of this study is to apply the theory of reasoned action (TRA) and the theory of planned behavior (TPB) to predict which factors can determine consumers' intentions to complain when they meet an online or offline service failure. Design...
