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Keywords: Shipping‐charge skepticism
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Journal Articles
Journal:
Internet Research
Internet Research (2013) 23 (4): 507–522.
Published: 09 August 2013
...) or buying from sellers of low reputation (experiment 4). The effect of surcharge levied by sellers of low reputation is weakened for consumers with low (vs high) shipping‐charge skepticism (experiment 5). Practical implications This study is helpful to online sellers if they can identify...
