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Keywords: Skepticism
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Journal Articles
Journal:
Internet Research
Internet Research (2015) 25 (2): 150–168.
Published: 07 April 2015
... (experiment 2) or reputation (experiment 3). Moreover, the effect of brand name syllable levels chosen/assigned by sellers of low repute is weakened for consumers with low (vs high) skepticism toward non-store shopping (experiment 4). Practical implications – This study is helpful to online sellers...
