Keywords: Small‐to‐medium‐sized enterprises
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Journal Articles
Internet Research (2016) 26 (1): 146–166.
Published: 01 February 2016
... shared interests and passions (Cova and Cova, 2002 ; Keller and Lehmann, 2009). The loyalty this drives is then argued to enable producers to command a premium price (Ancarani, 2002 ; Verhoef et al., 2009). Community Small-to-medium-sized enterprises Crowdsourcing Engagement...
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