... one’s information and imitating others. Drawing from latent state-trait theory, this research aims to discern the impact of these factors on purchase intention and behavior. Design/methodology/approach Longitudinal data from 231 users in Xiaohongshu, China’s leading social commerce platform, were...

...Yassine Jadil; Anand Jeyaraj; Yogesh K. Dwivedi; Nripendra P. Rana; Prianka Sarker Purpose In recent years, the proliferation of social commerce (s-commerce) has attracted many researchers to investigate the drivers of individuals' intentions. However, the empirical results reported...

...Panpan Wang; Qian Huang Purpose Social commerce platforms are prevalent in the explosion of social media and e-commerce, and they enable conversations across a broad range of topics. However, their success depends on consumers' willingness to invest their time, attention and money. Digital...

...Wilson K.S. Leung; Man Kit Chang; Man Lai Cheung; Si Shi Purpose Social commerce (s-commerce) is an online business model combining commercial and social features. Vendors may engage in a business-oriented relationship with customers and/or establish a personal relationship with customers...

...Mona Jami Pour; Mahnaz Hosseinzadeh; Narjes Sadat Mansouri Purpose As social media applications have turned into popular platforms for interacting with customers, creation of a consistent customer experience in social commerce has attracted the attention of many practitioners and academics...

...Xi Hu; Zhenjiao Chen; Robert M. Davison; Yaqin Liu Purpose This study aims to investigate the factors influencing consumers' continued social commerce (s-commerce) intention and its underlying mechanism. Design/methodology/approach The authors define continued s-commerce intention as consumers...

... Social media Social advertising Appeal orientation Sponsored ad forwarding Online word of mouth Social commerce In this scenario, a receiver receives an other-oriented message (i.e. “I recommend this book to you.” followed by a book ad) from a purely online friend. Interestingly...

...Xiaodong Li; Chuang Wang; Yanping Zhang Purpose Due to customers' extensive avoidance behavior, social commerce may be less successful than anticipated. This study investigates the underlying mechanism and antecedents that influence customers' avoidance of peer-generated advertisements. Design...

...Jao Hong Cheng; Li Wei Lin; Liang Chien Lee Purpose The purpose of this paper is to examine the factors influencing ambidextrous governance and risk management on repurchase intention in social commerce. Design/methodology/approach A novel research model comprises nine research hypotheses...

...Carolina Herrando; Julio Jimenez-Martinez; M.J. Martin-De Hoyos Purpose The proliferation of social commerce websites has allowed consumers to share and exchange information, experiences, advice and opinions. Recently, information provided by users has been considered more trustworthy than...

...Babajide Osatuyi; Ofir Turel Purpose The purpose of this paper is to investigate the nature of the underlying social motivation, including collective norm and subjective norm, which shapes users’ decisions to revisit a social commerce site. Design/methodology/approach Structural equation...

... marketing-mix components (stimuli) on consumer loyalty (response) through consumer value (organism) in social commerce (SC). This study develops a parsimonious model to explain the over-arching effects of SCMM components on CL in SC mediated by customer value. It confirms that utilitarian, hedonic...

...Jiabao Lin; Lei Li; Yanmei Yan; Ofir Turel The findings are expected to be beneficial to sellers in their endeavors to effectively advance customer relationship and thus facilitate the success of social commerce. RQ3. Does relationship quality meditate the relationship...

...Chunmei Gan; Weijun Wang Purpose The purpose of this paper is to examine the effects of perceived benefits, i.e. utilitarian value, hedonic value and social value, as well as perceived risk, on purchase intention in social commerce context. Design/methodology/approach To cast light...

...Samira Farivar; Ofir Turel; Yufei Yuan Purpose Social commerce websites have emerged as new platforms which integrate social media features with traditional commerce aspects to enhance users’ purchasing experience. The purpose of this paper is to examine the role of social factors such as trust...