.... This study applies communication visibility theory to explicate how social network integration enables visible communication among social media users in game environments, which enhances players’ social stickiness and commitment. Furthermore, we utilize social comparison theory to illuminate the effects...

... a social comparison perspective. This study posits that competitors’ visible entries accompanied by seekers’ feedback provide new cues for social comparison in crowdsourcing competitions. According to social comparison theory (Festinger, 1954), solvers adjust their behavior through comparisons...

... streaming contexts remains scarce. This research delves into the dynamic interplay between streamers and viewers across diverse live streaming platforms, with a focus on the impact of distinct atmospheric cues. It also seeks to explore prosocial behavior and integrate elements of social comparison theory...