.... This study applies communication visibility theory to explicate how social network integration enables visible communication among social media users in game environments, which enhances players’ social stickiness and commitment. Furthermore, we utilize social comparison theory to illuminate the effects...

... in solvers’ subsequent engagement. This provides new evidence for applying social comparison theory in crowdsourcing creative competitions. Second, it reveals the concurrent positive impact of both positive and negative feedback entries on solvers’ subsequent participation behavior, highlighting social...

... streaming contexts remains scarce. This research delves into the dynamic interplay between streamers and viewers across diverse live streaming platforms, with a focus on the impact of distinct atmospheric cues. It also seeks to explore prosocial behavior and integrate elements of social comparison theory...