... forwards a model underpinned by social identity theory to build an integrated understanding of political fake news belief. The results demonstrate that political identity motivations beyond partisanship are salient when examining individual susceptibility to political fake news and that belief in political...

... study connecting linguistic and social stratification is a novel approach to gaining insight on human social interactions, polarisation and group behaviour in the context of location-based games. Location-based games Polarisation Social identity theory Language Slang The human social...

... Word of mouth Social media Social identity theory Self-expressiveness Identity theory Message sharing Place brand love Self-brand congruity Intention to forward Viral marketing Strong emotional attachment to brands motivates consumers to engage and actively invest their own time...

... a significant effect on VCCBI, and that common identity attachment has a significant effect on VCCBC. Originality/value This study contributes to a better understanding of VCCBs through common identity and common-bond theory, social identity theory and the stimulus-organism-response framework. Prior...

...Kathy Ning Shen; Fang Zhao; Mohamed Khalifa Social identity theory Gender composition Self-verification Virtual community participation The results of the study represent the first attempt to empirically examine the dual identity processes for VC participation. The results also imply...