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Keywords: Social influence processes
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Journal Articles
Online social network acceptance: a social perspective
Available to Purchase
Journal:
Internet Research
Internet Research (2011) 21 (5): 562–580.
Published: 12 August 2011
...) and perceived enjoyment. The two interpersonal motives affect intention indirectly via perceived enjoyment. Research limitations/implications This study advances theory by examining how the social influence processes affect one's behavioural intention via the interpersonal and hedonic motives. Practical...
