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Keywords: Social marketplaces
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Journal Articles
Journal:
Internet Research
Internet Research (2025) 35 (1): 294–317.
Published: 17 May 2024
...Shan Wang; Fang Wang Purpose In social marketplaces, follower ego networks are integral social capital assets for online sellers. While previous research has underscored the positive impact of the follower number on seller performance, little attention has been given to the structure of follower...
