...Yang Liu; Pengkun Wu; Yuanyuan Wu Purpose This study investigates the impact of social media posts on panic buying behavior while also examining the moderating role of the posts’ attention level and exploring the mediating effects of perceived credibility, perceived risk and perceived scarcity...

...Jie She; Tao Zhang; Qun Chen; Jianzhang Zhang; Weiguo Fan; Hongwei Wang; Qingqing Chang Purpose Following the hierarchy-of-effects model, this study aims to propose a two-step process framework to investigate social media post efficacy via attraction and likes. Design/methodology/approach...