... 2014 Social media Relationship marketing Social networking Football Social media sites have become an important digital meeting place for friends and acquaintances, and their reach has grown significantly in the last few years (Halliday and Vrusias, 2011 ; Harrigan, 2011). Social...

... sites' organizational structure by modeling them as graphs and considering several social network analysis features. Design/methodology/approach A case study based on 80 institutional Spanish universities' web sites has been used for this purpose. For each root domain, two different networks have...