...Hee-Tae Lee; Moon-Kyung Cha Purpose This paper aims to identify the effect of social structure variables on the purchase of virtual goods. Using field data, it also tests whether their effects on a social networking service are dynamic. Design/methodology/approach To achieve the research...

...Daqing Zheng; Lin Huang; Ki Joon Kim Purpose Social networking services (SNSs) have been praised for their social capital (SC) benefits. However, the time displacement hypothesis in Internet research may challenge such an optimistic view. In response to this challenge, this study aimed to develop...