Keywords: Social shopping
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Journal Articles
Journal Articles
Internet Research (2022) 32 (4): 1378–1400.
Published: 10 January 2022
...Hao Chen; Haitao Chen; Xiaoxu Tian Purpose Social shopping platforms have flourished by using multiple social shopping features, yet little is known about how the combination of these features affects purchase intention, particularly in terms of the product itself. The purpose of the paper...

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