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Keywords: Social status
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Journal Articles
Social influence and the choice of product upgrades: evidence from virtual product adoption in online games
Available to Purchase
Journal:
Internet Research
Internet Research (2025) 35 (1): 54–79.
Published: 01 May 2024
... in online communities, this paper investigated the differences in the effect of social influence on users’ adoption of basic and upgraded choices of a virtual product. It also examined how the effect varies with users’ social status and user-level network density. Design/methodology/approach A natural...
