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Keywords: Stakeholder analysis
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Journal Articles
E‐mail marketing at the crossroads: A stakeholder analysis of unsolicited commercial e‐mail (spam)
Available to Purchase
Journal:
Internet Research
Internet Research (2006) 16 (1): 38–52.
Published: 01 January 2006
... a stakeholder analysis. Design/methodology/approach Based on the extant literature, this paper provides a conceptualization of the UCE process, delineating specific types of UCE. It uses stakeholder analysis to identify key members in the UCE process and the potential roles to be played by them in combating...
