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Keywords: Strategic alignment
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Journal Articles
Internet advertising strategy alignment
Available to Purchase
Journal:
Internet Research
Internet Research (2006) 16 (1): 23–37.
Published: 01 January 2006
... they should handle design and content matters for the combination of corporate and national web sites. Marie‐Claude Boudreau can be contacted at: mcboudre@terry.uga.edu © Emerald Group Publishing Limited 2006 Corporate strategy Worldwide web Strategic alignment Internet Advertising...
