... recommendations that might help them increase the chances of survival for their platform. Jasmina Berbegal-Mirabent is the corresponding author and can be contacted at: jasmina.berbegal@upc.edu The survival of platforms is not determined by individual strategies but rather by the interplay of multiple...

... in their strategies and site usability. Some program genres could develop TV commerce opportunities more easily than others. Different program genres emphases on the Web site were found between broadcast TV networks and cable TV networks. Three enhanced TV strategy models are proposed as a result of the analysis...

..., an analytical framework is needed to assist e‐commerce planners and strategic managers in assessing the critical success factors when formulating e‐commerce business models and strategies. This research develops an analytical framework based on the theories of transaction costs and switching costs. Both demand...

... criteria Communications Strategy Another reason supporting the communication‐performance connection, however, appears to be that the more effort that is put into disseminating a mission statement, the more all stakeholders will believe in and identify with it. Thus, Bart (2000, p. 61) has...

... channel strategies and a dual strategy are identified and their advantages and disadvantages are discussed. By use of the Internet it is possible for banks to offer a number of home banking services, such as a variety of banking, bill payment, and money management services 24 hours a day. For example...

... of the contemporary networking scene, and presents four general stratgies for making progress in the current climate of great change and uncertainty. © MCB UP Limited 1994 Information Internet Leadership Networking Strategy My thoughts have recently been drawn to the subject of leadership...