... Emerald Publishing Limited Licensed re-use rights only Streaming Digital marketing Social media marketing Short video marketing Consumer engagement The growing number of emerging information systems and the maturity of mobile internet technologies have accelerated the popularity...

... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Motivation YouTube Streaming Prosumer Playbour Twitch The production of social video content is often decentralised and independent from the distribution...

... content is conveyed through computerized broadcasting (such as internet streaming), and because the sporting activity itself is computer mediated. This makes eSports an increasingly interesting subject of study for the area of information technology in general. In this paper we seek to progress both...