Keywords: Super engagers
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Journal Articles

The super engagers of freemium gamified services: using multimethod approach to examine why highly interactive consumers become paying consumers

Keshav Gupta, Yiran Su, Thilo Kunkel, Daniel Funk
Journal: Internet Research
Internet Research (2022) 32 (6): 1891–1909.
https://doi.org/10.1108/INTR-07-2021-0434
Published: 12 May 2022
... into super engagers. Design/methodology/approach The authors applied a multimethod approach by using Multivariate Logistic Regression (n = 685) to analyze in-app behavioral data and Qualitative Comparative Analysis (n = 94) to examine survey and in-app behavioral data of highly...
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