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Keywords: Support provision
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Journal Articles
Journal:
Internet Research
Internet Research 1–23.
Published: 21 November 2025
...Yan Zhang; Yongqiang Sun; Cailian Zhao Purpose This study explores the antecedents of viewers' support provision in the live streaming context. Design/methodology/approach An online survey with 316 valid responses was conducted to test our research model. Structural equation modeling (SEM...
