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Keywords: Surcharge
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Journal Articles
Journal:
Internet Research
Internet Research (2013) 23 (4): 507–522.
Published: 09 August 2013
...Ming‐Chuan Pan; Chih‐Ying Kuo; Ching‐Ti Pan; Wei Tu Purpose This paper aims to examine the antecedent of purchase intention: online seller reputation, product category and surcharge. Design/methodology/approach This paper uses five experimental designs to explore the seller reputation, product...
