... and survival analysis is used to predict clickstreams. Findings Using survival analysis and user dwell times allows for a detailed examination of transition behavior over time for different subgroups of internet users. Differences between buyers and non-buyers are shown. Research limitations...

... transaction behaviours. In addition, there is a considerable amount of research about the adoption of new technologies, but there is a scarcity of studies looking specifically at the financial services and banking industry. Consumer behaviour Customer loyalty Cross-buying Survival analysis Online...