... amount of time spent by MMORPG players implies that they invest a significant level of emotion in playing this game. SNS games Web games Facebook games Miryoku Engineering Appeal EGM (the evaluation grid method) Quantification theory type I Computer games Taiwan Due to viral...

... patterns from 11 online applications among 10,909 Taiwan residents in 25 different regions. Findings The results showed that online behavior patterns exhibited regional differences, as the regional segments affected the individual segments of different use patterns. For instance, the urban area...

... led to a rapid increase in the number of online retailers and shoppers, causing scholars to focus on how to improve the online shopping experiences of internet users, especially in terms of loyalty intention. Total revenues from online shopping reached approximately 11.94 billion USD in Taiwan during...

... the sense of virtual community (SOVC) and the interaction between their motivations and experiences in a peer‐to‐peer problem solving (P3) VC. Design/methodology/approach This study chose a well‐known professional IT VC in Taiwan, the ITHelp community, as the target for data collection. An online survey...

... value markets and rules for marketing plans. The research variables are easy to obtain via retailers’ systems. The found customer values, RFM markets, shopping association rules, and marketing decision rules can be discovered via the framework of this research. Taiwan Consumer behaviour Customer...

... a consumer value hierarchy of MCS. First, a qualitative study was conducted to explore means‐end elements of MCS. Then, a hierarchical value map of MCS was constructed with 314 usable responses from an empirical survey in Taiwan. The impacts of past shopping experience on consumers' value perceptions were...

...Yung‐Ming Cheng Purpose The main purpose of this study is to examine whether quality factors as the antecedents to learner beliefs can affect learners' intention to use an e‐learning system. Design/methodology/approach This study gathered sample data from eight high‐tech companies in Taiwan...

... Publishing Limited 2011 E‐service Quality inconsistency Quality management Supply chain management Channel management SERVQUAL Customer relationship Taiwan While traditional marketing activities have focused primarily on increasing market shares through mass marketing, recent trends...

... shopping satisfaction and repurchase intention in an e‐commerce context. © Emerald Group Publishing Limited 2011 IS success model Justice Online shopping Repurchase intention Online catalogues Satisfaction Home shopping Service quality assurance Trust Taiwan The business...

... of the individual perception and motivation assessments for all relevant referents: © Emerald Group Publishing Limited 2011 Consumer behaviour Complaints Service failures Internet Taiwan Service failures that cause customer dissatisfaction are inevitable even in the best‐run stores. Some...

..., and the discussion between the members creates centripetal and condensation strengthening factors. A complete model is developed for empirical testing. Design/methodology/approach The sample is 143 participants from five online communities of firms operating in Taiwan, namely Microsoft, Working House, Inventec...

..., etc. Users can easily find common interest topic through the blogging community search (Steffes and Burgee, 2009). Communities Social capital Worldwide web Internet Taiwan With the rapid growth of web‐based services around Web 2.0, internet users have more ability in searching...

... The sample is 425 participants including nine online communities in Taiwan, including Yahoo! Kimo, CPB, Sony music, etc.. who were contacted and asked to participate in the study. Data were collected between August and December 2007 via the web for Internet users using a standardized questionnaire. Excluding...

... Data were collected from a total of 238 EMBA and undergraduate students from three different Taiwan universities. Structural equation modeling (SEM) was used to evaluate the conceptual model in terms of overall fit, explanatory powers and causal links. Findings The analytical results showed...

... for different IS applications and use contexts other then the workplace. These modifications and extensions of TAM are summarized in Table I . Information media Consumer behaviour Internet Taiwan Online news services (ONSs) have become one of the major channels for people in the developed...

... valuable guidelines to policy‐makers and practitioners in implementing e‐business and accelerating e‐business development. Hsiu‐Fen Lin can be contacted at: hflin@mail.ntou.edu.tw © Emerald Group Publishing Limited 2008 Innovation Workplace training Electronic commerce Taiwan...

...Ching‐Wen Chu; Hsi‐Peng Lu Purpose The purpose of this paper is to provide an explanation of factors influencing online music purchase intention of Taiwanese early adopter of online music, which can help the online music practitioners of Taiwan to develop better market strategies. Design...

... from 305 undergraduate and EMBA students in one university in Northern Taiwan. Participants were asked to fill out the questionnaire based on any forwarded e‐mail that they had recently received. Findings This study reveals that people will have a stronger intention to forward e‐mails that make...

.../methodology/approach A total of 613 criminal cases of online gaming crimes that happened in Taiwan during 2002 were gathered and analyzed. They were analyzed for special features then focusing on the tendency for online gaming crime. Related prosecutions, offenders, victims, criminal methods, and so on, were...

...Ya‐Yueh Shih; Kwoting Fang With the liberalization and internalization of financial markets, in terms of the entrance of the World Trade Organization, banks in Taiwan face pressures in service quality and administrative efficiency. Predicting customers’ intention to adopt Internet banking...