...Givemore Muchenje; Marko Seppänen; Hongxiu Li Purpose The study explores the extent to which business analytics can address business problems using the task-technology fit theory. Design/methodology/approach The qualitative research approach of pattern matching was adopted for data analysis...

...Li-Chun Huang; Wen-Lung Shiau; Ya-Hsuan Lin Purpose Although the use of e-book readers has become increasingly widespread, there are few studies to evaluate e-book user behavior and satisfaction with commercial e-book stores, and even fewer approaches from the perspective of task-technology fit...