... in that it examines the combination and layering of these approaches. Graphical user interfaces Text mining Product safety Health behavior model Technology adoption Usability Text display The recent growth in online shopping has been accompanied by an increase in consumer product-related...

...-level relationship as well as the closeness between individual firms. Originality/value The authors’ work contributes to the industry classification literature by empirically investigating the effectiveness of machine learning methods. The text mining method resolves issues concerning the timeliness...

..., and they can be executed concurrently or sequentially depending on the purpose of the study (Venkatesh et al., 2016 ; Plano Clark and Badiee, 2010). This study applied a mixed-methods approach using a text-mining technique and interviews because a single research method would be inadequate to address...

... mining methods. Utilizing this data, social networks can be derived and analyzed to detect influential users and opinion tendencies. The approach is applied to sample online forums discussing the iPhone. Findings Combining text mining and social network analysis enables the study of opinion formation...