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Keywords: Thailand
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Journal Articles
Journal:
Internet Research
Internet Research (2005) 15 (3): 295–311.
Published: 01 July 2005
...Bussakorn Jaruwachirathanakul; Dieter Fink Purpose The objective of the paper is to identify the factors that encourage consumers to adopt internet banking services in Thailand and to use the study's findings to develop strategies for banks on how to maximize the rate of adoption. Design...
