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Using machine learning to investigate consumers' emotions: the spillover effect of AI defeating people on consumers' attitudes toward AI companies

Yongchao Martin Ma, Xin Dai, Zhongzhun Deng

Internet Research (2024) 34 (5): 1679–1713.

https://doi.org/10.1108/INTR-02-2022-0113

Published: 26 September 2023

... negative emotions in the AI era. Originality/value This paper is the first study to examine the adverse effects of AI defeating humans. The authors contribute to research on the dark side of AI, the outcomes of competition matches and the method to analyze emotions in user-generated content (UGC...

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