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Keywords: Theory of consumption values
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Journal Articles
Journal:
Internet Research
Internet Research (2023) 33 (1): 280–307.
Published: 18 March 2022
...Yonghan Zhu; Rui Wang; Rongcan Zeng; Chengyan Pu Purpose This research created a theoretical framework based on theory of consumption values (TCV) and theory of perceived risk (TPR) to investigate the determinant factors behind consumers' intention to use health and fitness apps during the COVID...
