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Keywords: Top manager social media usage
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Journal Articles
Journal:
Internet Research
Internet Research 1–21.
Published: 23 March 2026
...Kai Zhang; Yang Li; Shuqin Zhang Purpose Despite increasing attention on top managers leveraging social media to directly interact with stakeholders, a comprehensive understanding of top manager social media usage (TMSMU) and its effect on business model innovation (BMI) remains elusive. Based...
Includes: Supplementary data
