... is especially important in the hospitality and tourism industry, whose intangible products are difficult to evaluate prior to their consumption. When WOM becomes digital, the large‐scale, anonymous, ephemeral nature of the Internet induces new ways of capturing, analyzing, interpreting, and managing...

... – the tourist's previous experience of the destination and the tourist's experience of the Internet. These conclusions may well prove crucial for the future use of the Internet in the promotion of tourism destinations. Practical implications The results of the study lend support to the importance...