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Keywords: Transformational message
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Journal Articles
Mini-programs as substitution or promotion? Deciphering the cross-channel impact on e-marketplace purchases
Available to Purchase
Journal:
Internet Research
Internet Research (2026) 36 (2): 742–767.
Published: 17 December 2024
... (informational and transformational messages). Design/methodology/approach Based on 2,204 transaction records from a Chinese multichannel retailer, this study used a Poisson regression model with fixed effects for empirical testing. The case of the WeChat mini-program in China was employed. Findings...
Includes: Supplementary data
