...Kuo‐Lun Hsiao; Hsi‐Peng Lu; Wan‐Chin Lan Purpose The purpose of this study was to determine how storytelling blogs affect readers’ intention to adopt travel products. Design/methodology/approach The present study proposes a storytelling framework based on heuristic theory for examining...

... on the basis of a single study. All of the data used for tests were collected only from a single backpackers' forum. Practical implications Our study shows that travel agencies must become technologically astute to keep up with its customers, should be viewing the internet as a vital distribution channel...

...Emmanouela E. Manganari; George J. Siomkos; Irini D. Rigopoulou; Adam P. Vrechopoulos Purpose The purpose of this paper is to examine the virtual store layout's perceived ease of use effects on consumer behaviour and the perceived differences of two layout patterns most commonly used in air travel...

... Customer satisfaction Leisure activities Travel Information overload occurs in Internet users with higher frequency than in the users of other media (Edmunds and Morris, 2000 ; Eveland and Dunwoody, 2001 ; Turetken and Sharda, 2004). This is due to the vast amount of information available (Ducoffe...