... moderators refer to the characteristics of the sample preliminarily analyzed, especially regarding the country of data collection (Eisend, 2019 ; Miao et al., 2021). In this sense, this study evaluates the influence of uncertainty avoidance in the direct relations of the proposed online self...

... and reviewer expertise had a negative effect. As a corporate characteristic, hotel size had a negative effect on review helpfulness. In addition, the effects of review rating, reviewer expertise and hotel rating exhibited significant differences based on the moderating effects of uncertainty avoidance...

...Carmen M. Sabiote; Dolores M. Frías; J. Alberto Castañeda Purpose The aim of this study is to analyze differences in the overall perceived value of a service purchased online, and the consequences for international consumer behavior, taking consumers' uncertainty avoidance as a moderating variable...