... Limited 2013 Cross‐media, Synergy Traditional channel Online presence Newspapers Circulation change United Kingdom Consumer behaviour Information media For almost a century the printing operations of newspapers have remained highly stable. The newspaper industry has long been seen...

... a study of the online branding activities of top multi‐channel UK fashion retailers. Jennifer Rowley can be contacted at: j.rowley@mmu.ac.uk © Emerald Group Publishing Limited 2009 Online operations Brands Fashion industry Retailing Brand management United Kingdom This article...

... of party communication channels at a time that suits them. The Internet opens up a new avenue for parties to get across their messages contained within press releases, posters or Manifesto's, all at the same time. Political parties Internet Elections Politics United kingdom The first...

... Limited 2004 Internet Information media Marketing communications Advertising United Kingdom This paper describes extracts of research that was undertaken amongst UK marketers in collaboration with the national advertisers’ association (ISBA). The research addresses several themes...

... to identify and target the company’s offering and communications at just those segments that offer the most promising opportunities in relation to the organisation’s strengths and situational determinants (Segal and Giacobbe, 1994). Electronic commerce Demographics Marketing strategy United Kingdom...

... such as reduced prices and margins, causing offence to existing customers and distribution system difficulties presented risks but could not outweigh the benefits of Internet trading. Book trade Internet United Kingdom Survey respondents were asked whether or not they used e‐mail, had a Web site and had...