... sustainable engagement through progress-based mechanisms. Originality/value The findings contribute to the literature on peer information by analyzing the effect of peer progress on user engagement and the corresponding heterogeneity. In particular, the findings offer an effective means to promote user...

...Man Lai Cheung; Wilson K.S. Leung; Man Kit Chang; Randy Y.M. Wong; Sin Yan Tse Purpose Despite the promising development and marketing potential of the metaverse, our understanding of how realistic metaverse environments impact user engagement and behaviours remains limited. This study...

...Haixia Yuan; Kevin Lu; Ali Ausaf; Mohan Zhu Purpose As an emerging video comment feature, danmaku is gaining more traction and increasing user interaction, thereby altering user engagement. However, existing research seldom explores how the effectiveness of danmaku on user engagement varies over...

.... A structural equation modeling approach combined with partial least squares was employed for the quantitative analysis. Findings Social presence and user engagement can be identified as patient experience in the OPS context; online emotional support has a stronger association with patients' social presence...

...Hamid Khobzi; Raymond Y.K. Lau; Terence C.H. Cheung Purpose The purpose of this paper is to investigate the impact of different ways of message framing on users’ engagement behavior regarding the brand posts on Facebook and to determine whether users’ thumbs-up and reply moderate this impact...

...Nan Wang; Yongqiang Sun; Xiao-Liang Shen; Dina Liu; Xi Zhang Purpose Although user behaviors in social network service (SNS) have been well studied in prior literature, most of these studies focus on those behaviors with relatively deep user engagement such as information disclosure, while...

..., this study identifies the antecedents of social presence and user engagement and empirically examines their relationships, enriching the literature on virtual product purchase. Specifically, from the social influence perspective, we investigate the impacts of social identity and social ties on user...