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Keywords: Uses and gratification theory
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Journal Articles
Journal:
Internet Research
Internet Research (2022) 32 (4): 1235–1263.
Published: 28 October 2021
... virtual information to enhance a user’s interaction in the real world. AR focuses more on realism than VR (Milgram and Kishino, 1994). Mobile games Augmented reality Content presence Spatial presence Temporal presence Social presence Uses and gratification theory Enjoyment Social presence...
Journal Articles
Journal:
Internet Research
Internet Research (2013) 23 (1): 4–26.
Published: 25 January 2013
...Guan‐Lin Chen; Shu‐Chen Yang; Shung‐Ming Tang Purpose The aim of this paper is to employ the perspectives of uses and gratification theory and experiential marketing to investigate the antecedents of virtual community (VC) members’ attitude formation and knowledge‐contribution intention through...
