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Keywords: Uses and gratification theory
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Journal Articles
Journal:
Internet Research
Internet Research (2022) 32 (4): 1235–1263.
Published: 28 October 2021
... and PC games declined (Style, 2017). © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Mobile games Augmented reality Content presence Spatial presence Temporal presence Social presence Uses and gratification theory Enjoyment Social presence...
Journal Articles
Journal:
Internet Research
Internet Research (2013) 23 (1): 4–26.
Published: 25 January 2013
...Guan‐Lin Chen; Shu‐Chen Yang; Shung‐Ming Tang Purpose The aim of this paper is to employ the perspectives of uses and gratification theory and experiential marketing to investigate the antecedents of virtual community (VC) members’ attitude formation and knowledge‐contribution intention through...
