...Yun Kyung Oh; Jisu Yi; Jongdae Kim Purpose Given its growing economic potential and social impact, this study aims to understand the motivations and concerns regarding metaverse usage. It identifies user needs and risks around the metaverse grounded on uses and gratifications theory and perceived...

... that perceived usefulness, perceived ease of use and perceived playfulness are associated with user satisfaction, and further result in the continuous use of the system (Lin et al., 2017). Meanwhile, the uses and gratifications theory has also found application in exploring continuous media use...

... 05 11 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Sports consumption Digital culture Online games Uses and gratifications Esports Spectating The term “esports” was coined in the late 1990s (Gestalt, 1999) and first...

... of this paper is to investigate the mechanism by which uses and gratification (U&G) constructs predict continuance intention to play (ContInt) the augmented reality game Pokémon Go (PG), through multiple serial mediation technique, with enjoyment and flow as mediators. The model also integrates other...

... tendency through the lens of the uses and gratifications (U&G) theory. By extending the U&G theory to accommodate the negative consequences of gratification, a research model that explains the relationships among microblogging use, gratification and addiction tendency was developed...

...Jiangmeng Helen Liu; Michael North; Cong Li Purpose The purpose of this paper is to adopt the uses and gratifications theory (Katz et al., 1974) to understand the phenomenon of relationship building on Facebook. In addition to company-related uses and gratifications, self-related uses...

... for eSports and further discusses how eSports can be seen as a form of sports. Online video Games eSports Media consumption Streaming Uses and gratifications eSports have only recently enjoyed wide international adoption, and there is still resistance as to whether eSports can truly...

...Lan‐Ying Huang; Ying‐Jiun Hsieh Purpose This paper aims to explore the factors affecting consumers' loyalty toward online games based on the uses and gratifications theory and the flow theory. Design/methodology/approach The research employed two approaches to collect data: personal interview...