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Keywords: VBC satisfaction
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Journal Articles
Journal:
Internet Research
Internet Research 1–21.
Published: 03 December 2025
... remained restricted to one country in their investigation, despite VBCs’ global reach. To fill these gaps, the work investigates the relationships amongst self-congruence with the brand (SCB), VBC satisfaction, affective brand engagement (ABE), VBC Engagement (VBCE), brand loyalty and electronic word...
