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Keywords: Valence
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Journal Articles
Journal:
Internet Research
Internet Research (2016) 26 (4): 827–844.
Published: 01 August 2016
... on consumer attitude and analyzes whether the interaction between that signaled review and incongruent aggregate information in valence clarify the main effect. Additionally, the authors further investigate whether the level of fit between the consumer’s goals and the content of the signaled review moderates...
