... Publishing Limited 2012 Mobile commerce Mobile services Brand equity M‐commerce attribute Consumer behaviour Brand management Electronic commerce Value chain Mobile technology is increasingly attractive because it offers flexible, ubiquitous access to the internet, thus converting...

...Marijn Janssen; Henk G. Sol E‐commerce enables new kinds of business models to coordinate a value chain. Coordination of the value chain can be accomplished using direct communication or with the help of intermediaries such as brokers, dealers and auctions. The role of electronic intermediaries...

... at a comparative disadvantage (Teece, 1998). Networks Technological innovation Business development Value chain Electronic commerce – which we define to include the electronic execution of all transactions supporting commerce among buyers, providers, and other third‐party intermediaries...