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Keywords: Value consciousness
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Journal Articles
Journal:
Internet Research
Internet Research (2017) 27 (3): 709–726.
Published: 05 June 2017
...Xiabing Zheng; Matthew Lee; Christy M.K. Cheung Purpose Existing research has long considered e-loyalty as a key to the success of online shopping. The purpose of this paper is to advance the theoretical understanding of e-loyalty by exploring the roles of coupon proneness and value consciousness...
