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Keywords: Virality
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Journal Articles
Journal:
Internet Research
Internet Research (2014) 24 (5): 629–647.
Published: 30 September 2014
...Gohar Feroz Khan; Sokha Vong Purpose – The purpose of this paper is to seek reasons for some videos going viral over YouTube (a type of social media platform). Design/methodology/approach – Using YouTube APIs (Application Programming Interface) and Webometrics analyst tool, the authors...
