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Keywords: Virtual advertising
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Journal Articles
Journal:
Internet Research
Internet Research (2025) 35 (5): 1915–1936.
Published: 17 March 2025
... to advertisements significantly enhances brand recognition. Additionally, Lee and Ahn (2012) highlighted that, in online banner advertisements, fixation duration on the advertisement has a positive impact on recognition. eSports Virtual advertising Visual attention Consumer memory Brand attitude...
