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Keywords: Virtual assistant
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Journal Articles
Journal:
Internet Research
Internet Research (2022) 32 (7): 402–425.
Published: 05 December 2022
...Carolin Ischen; Theo B. Araujo; Hilde A.M. Voorveld; Guda Van Noort; Edith G. Smit Purpose Virtual assistants are increasingly used for persuasive purposes, employing the different modalities of voice and text (or a combination of the two). In this study, the authors compare the persuasiveness...
