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Keywords: Virtual communities
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Journal Articles
Journal:
Internet Research
Internet Research (2013) 23 (1): 4–26.
Published: 25 January 2013
...Guan‐Lin Chen; Shu‐Chen Yang; Shung‐Ming Tang Purpose The aim of this paper is to employ the perspectives of uses and gratification theory and experiential marketing to investigate the antecedents of virtual community (VC) members’ attitude formation and knowledge‐contribution intention through...
