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Keywords: Virtual communities of consumptions
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Journal Articles
Predicting good deeds in virtual communities of consumption: The cross-level interactions of individual differences and member citizenship behaviors
Available to Purchase
Journal:
Internet Research
Internet Research (2016) 26 (3): 689–709.
Published: 06 June 2016
... on reciprocity, other consumers’ collective citizenship behaviors at community-level (members citizenship behaviors, MCBs), and their interaction effects. Design/methodology/approach – The research model is tested with a sample of 340 consumers collected from the 34 virtual communities of consumptions...
