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Keywords: Virtual product experience
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Journal Articles
Internet Research (2011) 21 (4): 408–434.
Published: 12 August 2011
...Ching‐Jui Keng; Hui‐Ying Ting; Ya‐Ting Chen Purpose The aim of this study is to investigate the effects of different virtual product experiences (VPEs, interpersonal and machine) on sense of virtual community (SOVC) for consumers. Furthermore, parasocial interaction (PSI) and the sequence of VPEs...

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