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Keywords: Visual attention
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Journal Articles
Journal:
Internet Research
Internet Research (2025) 35 (5): 1915–1936.
Published: 17 March 2025
...Byungjae Min; Daehwan Kim; Yong Jae Ko Purpose The purpose of this study was to examine the effects of in-game situations (battle vs non-battle) and advertisement animation (static vs animated) on visual attention, memory, brand attitude and behavioral intention in eSports. Design/methodology...
