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Keywords: Visual intensity
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Journal Articles
Journal:
Internet Research
Internet Research (2019) 29 (1): 194–217.
Published: 11 December 2018
...Jarosław Jankowski; Juho Hamari; Jarosław Wątróbski Purpose The purpose of this paper is to develop and test a method that can gradually find a sweet spot between user experience and visual intensity of website elements to maximise user conversion with minimal adverse effect. Design/methodology...
