... The study analyzes 113,785 social media posts from 126 WeChat official accounts to explore how external (headline features and account type) and internal (content features and media type) features impact social media post attractions and likes, respectively. Findings The antecedents of post attraction...

... and online bridging. A theoretical model grounded in individual ambidexterity theory was developed that uncovered the transformation among these types of SC, and it was tested a sample of WeChat users in China. Furthermore, the theoretical model included the concept of cognitive ambidexterity, which promotes...

... motivational framework and attachment theory. This study investigates the formation of social media addiction with particular focus on WeChat. A field survey with 505 subjects of WeChat users was conducted to investigate the research model. Results demonstrate that social media addiction...

... clicks and (2) Publisher-level: what happens to publishers who create clickbait on a prolonged basis. Design/methodology/approach To test the proposed conjectures, the authors collected longitudinal data in collaboration with a leading company that operates more than 500 WeChat official accounts...

... 05 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Trust WeChat C2C s-commerce Generalized reciprocity Restricted reciprocity Social commerce (s-commerce) refers to using social media to support the commercial activities...